School of Management

The Educatis School of Management is a competence centre focused on English courses and programmes in the field of Management and Business Administration. A broad range of individual e-learning courses and Executive Certificate Programs are open to all, without any conditions for admission.

Accounting for Business
by Rajesh Raheja

The aim of the seminar is to enable students to develop critical thinking skills and to enable them to apply financial and managerial accounting techniques to become better managers. It will attempt to enable the students to use accounting and […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Best practice in Project Management
by Jean-Daniel Sieber

In today’s fast business world more and more tasks and jobs are organized as a project, that means flexible and temporary project teams are built to handle a specific task. It’s key to manage this project in an efficient way. […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Business Ethics
by Christoph Lattemann

In a world of increasing risks and uncertainty, a growing appearance of fraud and misbehaviour the call for business ethics as a fundamental and stable anchor in business life is getting louder than ever before. This seminar deals with the […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Corporate Culture
by Sonja Sackmann

Corporate culture is a strategic asset and directly linked to the performance of the company. Given that the environment in which companies operate is constantly changing and that companies themselves are dynamic systems, they need to be attuned and responsive […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Corporate Development
by Mario Raich

Management development, organizational development and corporate development are three important processes inside the strategic and operational processes’ loop. They are linked together, strategic and operational at the same time. We are moving fast towards a knowledge-based economy. Knowledge is rapidly […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Distribution Management
by Pingali Venugopal

Distribution management decisions are critical as they affect the viability of the firm and the product. These decisions affect the markets share of the firm and hence great care has to be taken while making distribution related decisions. Moreover, as […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Entrepreneurship: Business Models and Structure
by Evan Douglas

This course examines the design of an effective business model for a new business venture. It should be taken after completion of the first course “Entrepreneurship: Opportunities, Screening and Risks* (1BWL160.1EDOU.RBS). It presumes the prior identification and discussion of a […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Entrepreneurship: Opportunities, Screening and Risks
by Evan Douglas

This course introduces to entrepreneurship. This five chapters in this course cover the entrepreneurial motivations and behaviours; recognition of new venture opportunities; feasibility and viability screening of new venture ideas; risk recognition and mitigation; and intellectual property protection for the […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Financial Statement Analysis
by Rajesh Raheja

The aim of the seminar is to equip students with the necessary analytical and interpretative skills to understand financial statements. These skills are extremely important for applying financial and managerial accounting techniques to become better managers while taking strategic business […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Business and Management
by Yingying Zhang

Globalization and technology that give easy access to information have created a new competitive paradigm. It is necessary to take a much broader view of the world in order to understand what happens in each country. As a consequence, it […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Marketing Mix
by Konstantin Theile

The international marketing mix management varies from national approaches in that the different environments have to be respected. The course frameworks the numerous methodologies for the design of an international marketing mix, i.e. products, sales, pricing, communication and distribution.

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Marketing – an overview
by Konstantin Theile

International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information several strategic decision […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Marketing – environment
by Konstantin Theile

International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information strategic decision must […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Strategic Marketing Management
by Konstantin Theile

This course focusses on international strategic marketing and planning. It centres on the international marketing environment and the tools for its analysis as well as themes such as the determination of target markets, market entry strategies, strategic market entry modes […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Introduction to Leadership
by Carol Dalglish

Leadership and what makes it effective is extremely complex and relies on a range of factors including but not only the nature of the leader his/herself. The cultural context, the situation and the nature of the followers, all contribute to […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Management Information Systems
by Mico Apostolov

A continuing stream of information technology innovations is transforming the traditional business world. The course for professionals offers an up-to-date and comprehensive overview of information systems used by business firms today. It helps professionals see the direct connection between information […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Managing Exponentiality
by Stephen Ternyik

A foundational framework for the managerial knowledge worker is elaborated, with reference to next 30 years.

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Managing People and Talents
by Mario Raich

“People” are considered as one of the top priorities in the corporate world. This is largely due to the transitions towards the knowledge-based economy, the scarcity of talent and the lack of people with experience in the “New Reality”. Nobody […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Communication
by Konstantin Theile

Business organisations are frequency forced to justify their competitive strategies and are experiencing increasing difficulty in convincing their potential customers. Consequently, communication policies are becoming crucially important as organisations, seeking to meet rising stakeholder expectations, need to give due consideration […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Management
by Konstantin Theile

One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build customers satisfaction. Modern marketing programs are built around the “marketing […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Mix 1
by Konstantin Theile

The profile of the applied marketing mix needs some consideration, which are presented in the first part of the seminar. The outline of market performance (products and services) as a primary marketing tool is of core interest. Over the last […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Mix 2
by Konstantin Theile

Sales promotions are those marketing activities that promote and improve sales of the product or service. Thy are targeted toward the distribution channel or directly at the consumer and therefore an important tool of the marketing mix. Classic marketing communication […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Research
by Pingali Venugopal

The objective of the course is to develop the competency of the user to examine the relevant aspects of the research process and to ensure valid results for decision making. For this purpose, the course presents different frameworks which would […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Organisational Studies
by Andreas Remer

Understanding how organisations and people within them behave, how organisations function and how complexity and dynamics in organisations can be managed and the structures and processes designed as they ultimately influence again people and the company’s success is discussed in […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Price Management
by Narasimhan Rajkumar

This comprehensive course is grounded on theory, it tries at the same time, through examples, the application of theory to practice. It is trying to stimulate thinking across professionals, and helping them examine critically why practices are the way they […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Principles of Marketing
by Konstantin Theile

The heart of every business success lies in its marketing. Without marketing, a business may offer the best products or services, but none of your potential customers would know about it. Therefore, the purpose of Marketing is to connect the […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Reverse Logistics and Circular Economy
by Rolf Jakobi

The seminar gives an overview and outlook on the reverse logistics of existing and future material flows for industries and civil infrastructure. This will be demonstrated with examples of commodities along the supply chains. In addition, also examples for strategic […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Strategic Management
by Kimio Kase

The main objective of any company is to manoeuvre through the complexity of multiple goals towards a strategy that will be aligned with the dominant objective of generating profit. This seminar examines sustainable corporate and business strategies and the best […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Strategic Marketing
by Omar Merlo

Strategy and marketing go hand in hand. Strategy refers to the overriding directional concept that sets out the planning path for a business. Strategic Marketing is the way an organization effectively differentiates itself from its competitors by focusing on its […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level