School of Management

The Educatis School of Management is a competence centre focused on English courses and programmes in the field of Management and Business Administration. A broad range of individual e-learning courses and Executive Certificate Programs are open to all, without any conditions for admission.

Distribution Management
by Pingali Venugopal

Distribution management decisions are critical as they affect the viability of the firm and the product. These decisions affect the markets share of the firm and hence great care has to be taken while making distribution related decisions. Moreover, as […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Marketing Mix
by Konstantin Theile

The international marketing mix management varies from national approaches in that the different environments have to be respected. The course frameworks the numerous methodologies for the design of an international marketing mix, i.e. products, sales, pricing, communication and distribution.

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Marketing – an overview
by Konstantin Theile

International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information several strategic decision […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Marketing – environment
by Konstantin Theile

International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information strategic decision must […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

International Strategic Marketing Management
by Konstantin Theile

This course focusses on international strategic marketing and planning. It centres on the international marketing environment and the tools for its analysis as well as themes such as the determination of target markets, market entry strategies, strategic market entry modes […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Communication
by Konstantin Theile

Business organisations are frequency forced to justify their competitive strategies and are experiencing increasing difficulty in convincing their potential customers. Consequently, communication policies are becoming crucially important as organisations, seeking to meet rising stakeholder expectations, need to give due consideration […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Management
by Konstantin Theile

One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build customers satisfaction. Modern marketing programs are built around the “marketing […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Mix 1
by Konstantin Theile

The profile of the applied marketing mix needs some consideration, which are presented in the first part of the seminar. The outline of market performance (products and services) as a primary marketing tool is of core interest. Over the last […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Mix 2
by Konstantin Theile

Sales promotions are those marketing activities that promote and improve sales of the product or service. Thy are targeted toward the distribution channel or directly at the consumer and therefore an important tool of the marketing mix. Classic marketing communication […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Marketing Research
by Pingali Venugopal

The objective of the course is to develop the competency of the user to examine the relevant aspects of the research process and to ensure valid results for decision making. For this purpose, the course presents different frameworks which would […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Price Management
by Narasimhan Rajkumar

This comprehensive course is grounded on theory, it tries at the same time, through examples, the application of theory to practice. It is trying to stimulate thinking across professionals, and helping them examine critically why practices are the way they […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Principles of Marketing
by Konstantin Theile

The heart of every business success lies in its marketing. Without marketing, a business may offer the best products or services, but none of your potential customers would know about it. Therefore, the purpose of Marketing is to connect the […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level

Strategic Marketing
by Omar Merlo

Strategy and marketing go hand in hand. Strategy refers to the overriding directional concept that sets out the planning path for a business. Strategic Marketing is the way an organization effectively differentiates itself from its competitors by focusing on its […]

  • Individual Course
  • E-Learning Seminar
  • Basic (core) level