Strategic Marketing

Individual Course by Omar Merlo

Strategy and marketing go hand in hand. Strategy refers to the overriding directional concept that sets out the planning path for a business. Strategic Marketing is the way an organization effectively differentiates itself from its competitors by focusing on its strengths to provide constantly better value to customers than its competitors.

This course highlights and discusses the strategic marketing process from its foundation through its implication and the supporting strategies, i.e. the marketing-mix.

There is no schedule of classes for this course


40.00 CHF