Marketing Mix 2

Individual Course by Konstantin Theile

Sales promotions are those marketing activities that promote and improve sales of the product or service. Thy are targeted toward the distribution channel or directly at the consumer and therefore an important tool of the marketing mix.

Classic marketing communication focuses on any way an organisation communicates a message to its desired market, or the market in general with the objectives to create and sustain demand and preference for the product.

Distribution management deals with all the questions related to the delivery of a product or a services to particular warehouses or points-of-sale in order to achieve the most efficient delivery to customers.

There is no schedule of classes for this course

Information

40.00 CHF