Marketing Mix 1

Individual Course by Konstantin Theile

The profile of the applied marketing mix needs some consideration, which are presented in the first part of the seminar. The outline of market performance (products and services) as a primary marketing tool is of core interest. Over the last decades, societal changes fundamentally altered customers and new trends can be identified. As customer wishes become ever more complex, they cannot be satisfied by standard market performances anymore, but have to be integrated into performance and customer systems. These multi-layered systems require a price differentiation, which is market-driven. The basic price positioning is already forestalled in the marketing goal system, as it influences the respective marketing strategies and the marketing mix.

There is no schedule of classes for this course


40.00 CHF