Marketing Management

Individual Course by Konstantin Theile

One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build customers satisfaction. Modern marketing programs are built around the "marketing concept," which directs managers to focus their efforts on identifying and satisfying customer needs - at a profit.

This course highlights the concepts and the fundamentals of market research, discusses the importance of consumer behaviour and underlines the strategic options of Marketing. It considers the wide range of marketing decisions that any organization must take in order to build strong and worthwhile customer relationships with the aims to increase the value for both.

There is no schedule of classes for this course


40.00 CHF