of the greatest needs of managers of business is to understand and develop
marketing programs for their products and services. Business success is based
on the ability to build customers satisfaction. Modern marketing programs are
built around the "marketing concept," which directs managers to focus
their efforts on identifying and satisfying customer needs - at a profit.
course highlights the concepts and the fundamentals of market research,
discusses the importance of consumer behaviour and underlines the strategic
options of Marketing. It
considers the wide range of marketing decisions that any organization must take
in order to build strong and worthwhile customer relationships with the aims to increase the value for both.
There is no schedule of classes for this course