Business organisations are frequency forced to justify their competitive strategies and are experiencing increasing difficulty in convincing their potential customers. Consequently, communication policies are becoming crucially important as organisations, seeking to meet rising stakeholder expectations, need to give due consideration to the growing impact of the respective societal and political environmental forces impacting on their future corporate perspectives. This course discusses the options and the design of a classic integrated and interlinked business communications system capable of providing businesses, and organisations in general, with a communication policy that succeeds to the greatest effect and with the greatest efficiency.