organisations are frequency forced to justify their competitive
strategies and are experiencing increasing difficulty in convincing their potential customers.
Consequently, communication policies are becoming crucially important as
organisations, seeking to meet rising stakeholder expectations, need to give
due consideration to the growing impact of the respective societal and
political environmental forces impacting on their future corporate
perspectives. This course discusses the options and the design of a classic integrated and interlinked
business communications system capable of providing businesses, and
organisations in general, with a communication policy that succeeds to the
greatest effect and with the greatest efficiency.
There is no schedule of classes for this course