International Strategic Marketing Management

Individual Course by Konstantin Theile

This course focusses on international strategic marketing and planning. It centres on the international marketing environment and the tools for its analysis as well as themes such as the determination of target markets, market entry strategies, strategic market entry modes and the configuration of the international marketing mix. The second part is an introduction to international marketing planning, organisation and controlling.

There is no schedule of classes for this course


40.00 CHF