International Marketing – environment

Individual Course by Konstantin Theile

International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information strategic decision must be taken.

This course centres on the analysis of the international marketing environment and highlights the main tools for its analysis, discusses ethical issues and international Marketing management.

There is no schedule of classes for this course


40.00 CHF