Certificate in Marketing Management
Certificate of Advanced Studies
Marketing Management
This course highlights the concepts and the fundamentals of market research, discusses the importance of consumer behaviour and underlines the strategic options of Marketing Learn more
- Individual Course
- E-Learning Seminar
- Basic (core) level
Marketing Research
The course deals with the competency of the user to examine the relevant aspects of the research process and to ensure valid results for decision making. Learn more
- Individual Course
- E-Learning Seminar
- Basic (core) level
Strategic Marketing
This course highlights and discusses the strategic marketing process from its foundation through its implication and the supporting strategies (marketing-mix). Learn more
- Individual Course
- E-Learning Seminar
- Basic (core) level
Marketing Mix 1
This basic course highlights the general marketing-mix policy and discusses products and prices management. Learn more
- Individual Course
- E-Learning Seminar
- Basic (core) level
Marketing Mix 2
This basic course highlights and discusses classic sales promotion, communication and distribution management. Learn more
- Individual Course
- E-Learning Seminar
- Basic (core) level
Information
550.00 CHF