School of Management
The School of Management is an Educatis competence centre recommending e-learning courses and programmes to gain the insights needed to make better decisions and to create new growth opportunities.
Accounting for Business
The aim of the seminar is to enable students to develop critical thinking skills and to enable them to apply financial and managerial accounting techniques to become better managers. It will attempt to enable the students to use accounting and […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Best practice in Project Management
In today’s fast business world more and more tasks and jobs are organized as a project, that means flexible and temporary project teams are built to handle a specific task. It’s key to manage this project in an efficient way. […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Business Ethics
In a world of increasing risks and uncertainty, a growing appearance of fraud and misbehaviour the call for business ethics as a fundamental and stable anchor in business life is getting louder than ever before. This seminar deals with the […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Corporate Culture
Corporate culture is a strategic asset and directly linked to the performance of the company. Given that the environment in which companies operate is constantly changing and that companies themselves are dynamic systems, they need to be attuned and responsive […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Corporate Development
Management development, organizational development and corporate development are three important processes inside the strategic and operational processes’ loop. They are linked together, strategic and operational at the same time. We are moving fast towards a knowledge-based economy. Knowledge is rapidly […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Distribution Management
Distribution management decisions are critical as they affect the viability of the firm and the product. These decisions affect the markets share of the firm and hence great care has to be taken while making distribution related decisions. Moreover, as […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Entrepreneurship: Business Models and Structure
This course examines the design of an effective business model for a new business venture. It should be taken after completion of the first course “Entrepreneurship: Opportunities, Screening and Risks* (1BWL160.1EDOU.RBS). It presumes the prior identification and discussion of a […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Entrepreneurship: Opportunities, Screening and Risks
This course introduces to entrepreneurship. This five chapters in this course cover the entrepreneurial motivations and behaviours; recognition of new venture opportunities; feasibility and viability screening of new venture ideas; risk recognition and mitigation; and intellectual property protection for the […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Financial Statement Analysis
The aim of the seminar is to equip students with the necessary analytical and interpretative skills to understand financial statements. These skills are extremely important for applying financial and managerial accounting techniques to become better managers while taking strategic business […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
International Business and Management
Globalization and technology that give easy access to information have created a new competitive paradigm. It is necessary to take a much broader view of the world in order to understand what happens in each country. As a consequence, it […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
International Marketing Mix
The international marketing mix management varies from national approaches in that the different environments have to be respected. The course frameworks the numerous methodologies for the design of an international marketing mix, i.e. products, sales, pricing, communication and distribution.
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
International Marketing – an overview
International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information several strategic decision […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
International Marketing – environment
International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information strategic decision must […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
International Strategic Marketing Management
This course focusses on international strategic marketing and planning. It centres on the international marketing environment and the tools for its analysis as well as themes such as the determination of target markets, market entry strategies, strategic market entry modes […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Introduction to Leadership
Leadership and what makes it effective is extremely complex and relies on a range of factors including but not only the nature of the leader his/herself. The cultural context, the situation and the nature of the followers, all contribute to […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Management Information Systems
A continuing stream of information technology innovations is transforming the traditional business world. The course for professionals offers an up-to-date and comprehensive overview of information systems used by business firms today. It helps professionals see the direct connection between information […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Managing Exponentiality
A foundational framework for the managerial knowledge worker is elaborated, with reference to next 30 years.
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Managing People and Talents
“People” are considered as one of the top priorities in the corporate world. This is largely due to the transitions towards the knowledge-based economy, the scarcity of talent and the lack of people with experience in the “New Reality”. Nobody […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Marketing Communication
Business organisations are frequency forced to justify their competitive strategies and are experiencing increasing difficulty in convincing their potential customers. Consequently, communication policies are becoming crucially important as organisations, seeking to meet rising stakeholder expectations, need to give due consideration […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Marketing Management
One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build customers satisfaction. Modern marketing programs are built around the « marketing […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Marketing Mix 1
The profile of the applied marketing mix needs some consideration, which are presented in the first part of the seminar. The outline of market performance (products and services) as a primary marketing tool is of core interest. Over the last […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Marketing Mix 2
Sales promotions are those marketing activities that promote and improve sales of the product or service. Thy are targeted toward the distribution channel or directly at the consumer and therefore an important tool of the marketing mix. Classic marketing communication […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Marketing Research
The objective of the course is to develop the competency of the user to examine the relevant aspects of the research process and to ensure valid results for decision making. For this purpose, the course presents different frameworks which would […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Organisational Studies
Understanding how organisations and people within them behave, how organisations function and how complexity and dynamics in organisations can be managed and the structures and processes designed as they ultimately influence again people and the company’s success is discussed in […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Price Management
This comprehensive course is grounded on theory, it tries at the same time, through examples, the application of theory to practice. It is trying to stimulate thinking across professionals, and helping them examine critically why practices are the way they […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Principles of Marketing
The heart of every business success lies in its marketing. Without marketing, a business may offer the best products or services, but none of your potential customers would know about it. Therefore, the purpose of Marketing is to connect the […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Reverse Logistics and Circular Economy
The seminar gives an overview and outlook on the reverse logistics of existing and future material flows for industries and civil infrastructure. This will be demonstrated with examples of commodities along the supply chains. In addition, also examples for strategic […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Strategic Management
The main objective of any company is to manoeuvre through the complexity of multiple goals towards a strategy that will be aligned with the dominant objective of generating profit. This seminar examines sustainable corporate and business strategies and the best […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)
Strategic Marketing
Strategy and marketing go hand in hand. Strategy refers to the overriding directional concept that sets out the planning path for a business. Strategic Marketing is the way an organization effectively differentiates itself from its competitors by focusing on its […]
- Cours unique
- Séminaire e-learning
- Niveau fondamental (core)