School of Management
The School of Management is an Educatis competence centre recommending e-learning courses and programmes to gain the insights needed to make better decisions and to create new growth opportunities.
The School of Management is an Educatis competence centre recommending e-learning courses and programmes to gain the insights needed to make better decisions and to create new growth opportunities.
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The aim of the seminar is to enable students to develop critical thinking skills and to enable them to apply financial and managerial accounting techniques to become better managers. It will attempt to enable the students to use accounting and […]
In today’s fast business world more and more tasks and jobs are organized as a project, that means flexible and temporary project teams are built to handle a specific task. It’s key to manage this project in an efficient way. […]
In a world of increasing risks and uncertainty, a growing appearance of fraud and misbehaviour the call for business ethics as a fundamental and stable anchor in business life is getting louder than ever before. This seminar deals with the […]
The Certificate in Entrepreneurship Marketing and Finance is suitable for the self-employed or managers who want to acquire basic management knowledge in different operational fields for the start of an own venture. The graduate will receive a Swiss « Certificate of Advanced Studies » […]
The Certificate in Entrepreneurship Strategie and People empowers self-employed or managers who want to acquire management expertise in different operational fields for the start of an own venture. The graduate will receive a Swiss « Certificate of Advanced Studies » (CAS) degree from Educatis […]
The Certificate im Finance and Information empowers working professionals who want to acquire knowledge in the fundamentals of financial management, information systems and sustainable supply chain management. The graduate will receive a Swiss « Certificate of Advanced Studies » (CAS) degree from Educatis College.
The Certificate in International Management empowers working professionals who want to improve their expertise in specific fields of international management and leadership. The graduate receives a Swiss « Certificate of Advanced Studies” (CAS) degree from Educatis College.
The Certificate in International Marketing Management is appropriate for the self-employed or managers in leading positions who want to acquire knowledge in the fields of international marketing management. The graduate receives a Swiss « Certificate of Advanced Studies” (CAS) degree from […]
The Certificate in Management and Leadership empowers working professionals who want to acquire knowledge in the fundamentals of management and improve their expertise in the fields of strategic management, leadership, and the management of people. The graduate will receive a Swiss « Certificate of […]
The Certificate in Marketing and Organisation is suitable for the self-employed or managers in leading positions who want to acquire knowledge in the fundamentals of marketing, organisation and corporate development. The graduate will receive a Swiss « Certificate of Advanced Studies » (CAS) degree […]
The Certificate in Marketing Management empowers working professionals who want to acquire knowledge and improve their expertise in the fundamentals of marketing management. The graduate will receive a Swiss « Certificate of Advanced Studies » (CAS) degree from Educatis College.
The Certificate in Marketing-Mix Management is suitable for the self-employed or managers in leading positions who want to acquire knowledge in the fields of marketing-mix management. The graduate receives a Swiss « Certificate of Advanced Studies” (CAS) degree from Educatis College.
Corporate culture is a strategic asset and directly linked to the performance of the company. Given that the environment in which companies operate is constantly changing and that companies themselves are dynamic systems, they need to be attuned and responsive […]
Management development, organizational development and corporate development are three important processes inside the strategic and operational processes’ loop. They are linked together, strategic and operational at the same time. We are moving fast towards a knowledge-based economy. Knowledge is rapidly […]
Distribution management decisions are critical as they affect the viability of the firm and the product. These decisions affect the markets share of the firm and hence great care has to be taken while making distribution related decisions. Moreover, as […]
This course examines the design of an effective business model for a new business venture. It should be taken after completion of the first course “Entrepreneurship: Opportunities, Screening and Risks* (1BWL160.1EDOU.RBS). It presumes the prior identification and discussion of a […]
This course introduces to entrepreneurship. This five chapters in this course cover the entrepreneurial motivations and behaviours; recognition of new venture opportunities; feasibility and viability screening of new venture ideas; risk recognition and mitigation; and intellectual property protection for the […]
The aim of the seminar is to equip students with the necessary analytical and interpretative skills to understand financial statements. These skills are extremely important for applying financial and managerial accounting techniques to become better managers while taking strategic business […]
Globalization and technology that give easy access to information have created a new competitive paradigm. It is necessary to take a much broader view of the world in order to understand what happens in each country. As a consequence, it […]
The international marketing mix management varies from national approaches in that the different environments have to be respected. The course frameworks the numerous methodologies for the design of an international marketing mix, i.e. products, sales, pricing, communication and distribution.
International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information several strategic decision […]
International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information strategic decision must […]
This course focusses on international strategic marketing and planning. It centres on the international marketing environment and the tools for its analysis as well as themes such as the determination of target markets, market entry strategies, strategic market entry modes […]
Leadership and what makes it effective is extremely complex and relies on a range of factors including but not only the nature of the leader his/herself. The cultural context, the situation and the nature of the followers, all contribute to […]
A continuing stream of information technology innovations is transforming the traditional business world. The course for professionals offers an up-to-date and comprehensive overview of information systems used by business firms today. It helps professionals see the direct connection between information […]
A foundational framework for the managerial knowledge worker is elaborated, with reference to next 30 years.
“People” are considered as one of the top priorities in the corporate world. This is largely due to the transitions towards the knowledge-based economy, the scarcity of talent and the lack of people with experience in the “New Reality”. Nobody […]
Business organisations are frequency forced to justify their competitive strategies and are experiencing increasing difficulty in convincing their potential customers. Consequently, communication policies are becoming crucially important as organisations, seeking to meet rising stakeholder expectations, need to give due consideration […]
One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build customers satisfaction. Modern marketing programs are built around the « marketing […]
The profile of the applied marketing mix needs some consideration, which are presented in the first part of the seminar. The outline of market performance (products and services) as a primary marketing tool is of core interest. Over the last […]