School of Management

The School of Management is an Educatis competence centre recommending e-learning courses and programmes to gain the insights needed to make better decisions and to create new growth opportunities.

Distribution Management
de Pingali Venugopal

Distribution management decisions are critical as they affect the viability of the firm and the product. These decisions affect the markets share of the firm and hence great care has to be taken while making distribution related decisions. Moreover, as […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

International Marketing Mix
de Konstantin Theile

The international marketing mix management varies from national approaches in that the different environments have to be respected. The course frameworks the numerous methodologies for the design of an international marketing mix, i.e. products, sales, pricing, communication and distribution.

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

International Marketing – an overview
de Konstantin Theile

International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information several strategic decision […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

International Marketing – environment
de Konstantin Theile

International marketing is the application of marketing principles in more than one country. Important topics are the analysis of the markets, multicultural behaviour including ethical perspectives or the analysis of buyers behaviour. Based on the collected information strategic decision must […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

International Strategic Marketing Management
de Konstantin Theile

This course focusses on international strategic marketing and planning. It centres on the international marketing environment and the tools for its analysis as well as themes such as the determination of target markets, market entry strategies, strategic market entry modes […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

Marketing Communication
de Konstantin Theile

Business organisations are frequency forced to justify their competitive strategies and are experiencing increasing difficulty in convincing their potential customers. Consequently, communication policies are becoming crucially important as organisations, seeking to meet rising stakeholder expectations, need to give due consideration […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

Marketing Management
de Konstantin Theile

One of the greatest needs of managers of business is to understand and develop marketing programs for their products and services. Business success is based on the ability to build customers satisfaction. Modern marketing programs are built around the « marketing […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

Marketing Mix 1
de Konstantin Theile

The profile of the applied marketing mix needs some consideration, which are presented in the first part of the seminar. The outline of market performance (products and services) as a primary marketing tool is of core interest. Over the last […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

Marketing Mix 2
de Konstantin Theile

Sales promotions are those marketing activities that promote and improve sales of the product or service. Thy are targeted toward the distribution channel or directly at the consumer and therefore an important tool of the marketing mix. Classic marketing communication […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

Marketing Research
de Pingali Venugopal

The objective of the course is to develop the competency of the user to examine the relevant aspects of the research process and to ensure valid results for decision making. For this purpose, the course presents different frameworks which would […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

Price Management
de Narasimhan Rajkumar

This comprehensive course is grounded on theory, it tries at the same time, through examples, the application of theory to practice. It is trying to stimulate thinking across professionals, and helping them examine critically why practices are the way they […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

Principles of Marketing
de Konstantin Theile

The heart of every business success lies in its marketing. Without marketing, a business may offer the best products or services, but none of your potential customers would know about it. Therefore, the purpose of Marketing is to connect the […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)

Strategic Marketing
de Omar Merlo

Strategy and marketing go hand in hand. Strategy refers to the overriding directional concept that sets out the planning path for a business. Strategic Marketing is the way an organization effectively differentiates itself from its competitors by focusing on its […]

  • Cours unique
  • Séminaire e-learning
  • Niveau fondamental (core)