The heart of every business success lies in its marketing. Without marketing, a business may offer the best products or services, but none of your potential customers would know about it. Therefore, the purpose of Marketing is to connect the company, its products and services with its actual and potential clients and to build strong and worthwhile customer relationships with the aims to increase the value for both.
This course highlights the basic concepts, strategic options and processes by which a product or service is introduced and promoted to potential customers. It considers the wide range of marketing decisions that any organization must take in order to promote, sell and deliver its products and services to the clients.