School of Management

The School of Management is an Educatis competence centre recommending e-learning courses and programmes to gain the insights needed to make better decisions and to create new growth opportunities.

Marketing Mix 2
de Konstantin Theile

Sales promotions are those marketing activities that promote and improve sales of the product or service. Thy are targeted toward the distribution channel or directly at the consumer and therefore an important tool of the marketing mix. Classic marketing communication […]

  • Curso individual
  • Seminarios e-Learning
  • Nivel básico (core)

Marketing Research
de Pingali Venugopal

The objective of the course is to develop the competency of the user to examine the relevant aspects of the research process and to ensure valid results for decision making. For this purpose, the course presents different frameworks which would […]

  • Curso individual
  • Seminarios e-Learning
  • Nivel básico (core)

Organisational Studies
de Andreas Remer

Understanding how organisations and people within them behave, how organisations function and how complexity and dynamics in organisations can be managed and the structures and processes designed as they ultimately influence again people and the company’s success is discussed in […]

  • Curso individual
  • Seminarios e-Learning
  • Nivel básico (core)

Price Management
de Narasimhan Rajkumar

This comprehensive course is grounded on theory, it tries at the same time, through examples, the application of theory to practice. It is trying to stimulate thinking across professionals, and helping them examine critically why practices are the way they […]

  • Curso individual
  • Seminarios e-Learning
  • Nivel básico (core)

Principles of Marketing
de Konstantin Theile

The heart of every business success lies in its marketing. Without marketing, a business may offer the best products or services, but none of your potential customers would know about it. Therefore, the purpose of Marketing is to connect the […]

  • Curso individual
  • Seminarios e-Learning
  • Nivel básico (core)

Reverse Logistics and Circular Economy
de Rolf Jakobi

The seminar gives an overview and outlook on the reverse logistics of existing and future material flows for industries and civil infrastructure. This will be demonstrated with examples of commodities along the supply chains. In addition, also examples for strategic […]

  • Curso individual
  • Seminarios e-Learning
  • Nivel básico (core)

Strategic Management
de Kimio Kase

The main objective of any company is to manoeuvre through the complexity of multiple goals towards a strategy that will be aligned with the dominant objective of generating profit. This seminar examines sustainable corporate and business strategies and the best […]

  • Curso individual
  • Seminarios e-Learning
  • Nivel básico (core)

Strategic Marketing
de Omar Merlo

Strategy and marketing go hand in hand. Strategy refers to the overriding directional concept that sets out the planning path for a business. Strategic Marketing is the way an organization effectively differentiates itself from its competitors by focusing on its […]

  • Curso individual
  • Seminarios e-Learning
  • Nivel básico (core)