MBA Marketing
The MBA in Marketing focuses on strategic issues that marketing managers face every day. The program covers brand management, CRM, product innovation, marketing effectiveness, B2B, international marketing and many other subjects in this rapidly evolving field of management. Authors are renowned international professors from various continents.
Mandatory core seminars
The following seminars are mandatory for all MBA streams:
- Introduction to Management
- Economics (Macro/Micro)
- Business Ethics
- Strategic Management
- Organisation I
- Human Resource Management I
- Org. Culture / Cultural Management
- Accounting for Business
- Financial Statement Analysis
- Introduction to Finance
- Marketing Management
- Information Mgmt
- Business Law
Mandatory seminars specific to this program
In addition to the mandatory core seminars required in all MBA streams, students of the MBA in Marketing need to take the following mandatory seminars, specific to this program:
- Sales Management
- Price Management
- Distribution Management
- Communication (Advertising/PR)
